What is a linchpin? The company takes its name from the writings of Seth Godin.
“The linchpin is the person who is indispensable, because they refuse to become an interchangeable part, someone who merely follows the manual. In the hardware store, the linchpin is a lightweight little piece that holds the wheel to the axle.”
Read The Linchpin Manifesto and Go. Make Something Happen.
Or just go get free stuff from Seth!